Editorial: JBR special issue on executional elements in advertising
John R. Rossiter
| Alternative title: | JBR special issue on executional elements in advertising |
|---|---|
| Year of publication: |
2012
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| Authors: | Rossiter, John R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 6, p. 829-830
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| Subject: | Werbewirtschaft | Advertising industry | Branchenentwicklung | Sector development |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552461