Editorial: Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's : the call for supportive course content and more P's please
Jonathan Wilson
| Alternative title: | Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's : the call for supportive course content and more P's please |
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| Year of publication: |
2012
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| Authors: | Wilson, Jonathan |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 25561583. - Vol. 3.2012, 3, p. 212-216
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| Extent: | graph. Darst. |
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| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010048985