Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
| Year of publication: |
2011
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|---|---|
| Authors: | De Barnier, Virginie ; Janiszewski, Chris A. ; Merunka, Dwight R. ; van Osselaer, Stijn M.J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 1, p. 1-3
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