Editorial: Marketing myopia
Len Tiu Wright; Chanaka Jayawardhena; Charles Dennis
| Alternative title: | Marketing myopia |
|---|---|
| Year of publication: |
2008
|
| Authors: | Wright, Len Tiu ; Jayawardhena, Chanaka ; Dennis, Charles |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 1/2, p. 131-134
|
| Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Marketing | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003677997