EDITORIAL - METRICS - Metrics: You Are What You Measure! - The right metrics are critical to a firm's success. John Hauser of MIT and Gerald Katz of Applied Marketing Science, Massachusetts, outline seven pitfalls which can cause metrics to be counter-productive, and also recommend a seven-step system to design effective, 'lean' metrics based on their own experience and the academic literature
| Year of publication: |
1998
|
|---|---|
| Authors: | Hauser, John ; Katz, Gerald |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 16.1998, 5, p. 517-528
|