EDITORIAL - METRICS - Metrics: You Are What You Measure! - The right metrics are critical to a firm's success. John Hauser of MIT and Gerald Katz of Applied Marketing Science, Massachusetts, outline seven pitfalls which can cause metrics to be counter-productive, and also recommend a seven-step system to design effective, 'lean' metrics based on their own experience and the academic literature
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|Authors:||Hauser, John ; Katz, Gerald|
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 16.1998, 5, p. 517-528
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