Editorial: Multicultural perspectives in customer behaviour
Maria G. Piacentini; Charles C. Cui
| Alternative title: | Multicultural perspectives in customer behaviour |
|---|---|
| Year of publication: |
2010
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| Authors: | Piacentini, Maria ; Cui, Charles Chi |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 11/12, p. 993-1004
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008757674