Editorial: New editorial structure for Marketing Science
Preyas S. Desai; Fred Feinberg; Ganesh Iyer; K. Sudhir; Russ Winer
| Alternative title: | New editorial structure for Marketing Science |
|---|---|
| Year of publication: |
2014
|
| Authors: | Desai, Preyas S. ; Feinberg, Fred M. ; Iyer, Ganesh ; Sudhir, K. ; Winer, Russell S. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 2, p. 163-164
|
| Subject: | Marketingtheorie | Marketing theory | Marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010358798