Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Dhruv Grewal; Anne L. Roggeveen; Larry D. Compeau; Michael Levy
| Alternative title: | Retail value-based pricing strategies : new times, new technologies, new consumers |
|---|---|
| Year of publication: |
2012
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| Authors: | Grewal, Dhruv ; Roggeveen, Anne L. ; Compeau, Larry D. ; Levy, Michael |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 1, p. 1-6
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| Subject: | Strukturwandel | Structural change | Technischer Fortschritt | Technological change | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513177