Editorial: Social network analysis in marketing : a step-by-step guide for researchers
Ghasem Zaefarian, Shekhar Misra, Mariia Koval, Viacheslav Iurkov
| Alternative title: | Social network analysis in marketing |
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| Year of publication: |
2022
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| Authors: | Zaefarian, Ghasem ; Misra, Shekhar ; Koval, Mariia ; Iurkov, Viacheslav |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 107.2022, p. A11-A24
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| Subject: | Social networks | Social network analysis (SNA) | Step-by-step guide | UCINET 6 | Soziales Netzwerk | Social network | Social Web | Social web |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.10.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014230234