Editorial: taking stock of shaping strategies : from firms driving markets for business performance to diverse actors shaping systems for sustainability
Alternative title: | Taking stock of shaping strategies |
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Year of publication: |
2022
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Authors: | Storbacka, Kaj ; Nenonen, Survi ; Peters, Linda D. ; Brodie, Roderick J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 107.2022, p. A1-A10
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Subject: | Shaping strategy | Market-shaping | Operating environment | Market formation | Market transformation | Sustainability | Strategisches Management | Strategic management | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility |
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