Editorial: the parallax nature of studying business markets, relationships and networks
Poul Houman Andersen, Woonho Kim, Christopher J. Medlin, Ilkka Ojansivu
| Alternative title: | The parallax nature of studying business markets, relationships and network |
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| Year of publication: |
2023
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| Authors: | Andersen, Poul Houman ; Kim, Woonho ; Medlin, Christopher J. ; Ojansivu, Ilkka |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 112.2023, p. A5-A7
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| Subject: | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.05.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333937