EDLP, Hi-Lo, and Margin Arithmetic
| Year of publication: |
1994
|
|---|---|
| Authors: | Hoch, Stephen J. ; Drèze, Xavier ; Purk, Mary E. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 58.1994, 4, p. 16-27
|