Educator Insights: - Ben & Jerry's -- Japan: Strategic Decision by an Emergent Global Marketer
| Year of publication: |
2000
|
|---|---|
| Authors: | Hagen, James M. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 8.2000, 2, p. 98-110
|