Effect of adjacent product price on customer's willingness to pay of focal brand : a Bayesian approach
Atanu Adhikari
| Year of publication: |
December 2017
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| Authors: | Adhikari, Atanu |
| Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 7.2017, 7, p. 1940-1949
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| Subject: | Brand-Choice Decision | Willingness to Pay | Internal Reference Price | Consumer Heterogeneity | Hierarchical Bayes | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Bayes-Statistik | Bayesian inference | Markenartikel | Brand | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4236/tel.2017.77131 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011785586