Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)
| Year of publication: |
2019
|
|---|---|
| Authors: | Komariyah, Nur |
| Other Persons: | Octavia, Syntia (contributor) ; Usman, Osly (contributor) |
| Publisher: |
[2019]: [S.l.] : SSRN |
| Subject: | Website | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Werbung | Advertising | Wahrnehmung | Perception | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
| Extent: | 1 Online-Ressource (13 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 7, 2019 erstellt |
| Other identifiers: | 10.2139/ssrn.3311368 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
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