Effect of auditory signals in sensory marketing : evidence from India
Sangita Dutta Gupta, Mohamed Moin Al Deen Shah, Kuruva Hari Prasad and Phani Vishwaja
| Year of publication: |
2022
|
|---|---|
| Authors: | Gupta, Sangita Dutta ; Al Deen Shah, Mohamed Moin ; Prasad, Kuruva Hari ; Vishwaja, Phani |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 28.2022, 1, p. 75-89
|
| Subject: | auditory signal | exploratory research | India | sensory marketing | Indien | Konsumentenverhalten | Consumer behaviour | Signalling | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2022.125765 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234584