Effect of augmented reality applications on attitude and behaviours of customers : cognitive and affective perspectives
Mohammad Iranmanesh, Madugoda Gunaratnege Senali, Behzad Foroughi, Morteza Ghobakhloo, Shahla Asadi and Erfan Babaee Tirkolaee
| Year of publication: |
2024
|
|---|---|
| Authors: | Iranmanesh, Mohammad ; Senali, Madugoda Gunaratnege ; Foroughi, Behzad ; Ghobakhloo, Morteza ; Asadi, Shahla ; Tirkolaee, Erfan Babaee |
| Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 16.2024, 5, p. 1067-1092
|
| Subject: | Augmented reality | Behavioural intention | Digital marketing | Mobile shopping apps | Online shopping | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Online-Marketing | Internet marketing | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJBA-07-2023-0292 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015326644