Effect of brand equity on consumers' word-of-mouth behaviour in herbal market in Ghana
Peter Kwasi Oppong, John Mensah & Matilda Addae
| Year of publication: |
2022
|
|---|---|
| Authors: | Oppong, Peter Kwasi ; Mensah, John ; Addae, Matilda |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 17.2022, 3, p. 191-212
|
| Subject: | Brand awareness | Credibility | Herbal medicine | Image | Word-of-mouth | Markenimage | Brand image | Ghana | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Arzneimittel | Pharmaceuticals | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.31920/1750-4562/2022/v17n3a9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336063