Effect of brand extension strategies on brand image: A comparative study of the UK and Spanish markets
| Year of publication: |
2008
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|---|---|
| Authors: | Martinez, Eva ; Polo, Yolanda ; Chernatony, Leslie de |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 25.2008, 1, p. 107
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