Effect of cause-related marketing on corporate image and purchase intention : evidence from India
Khuman L. Rathod; Dharmesh D. Gadhavi; Yupal S. Shukla
| Year of publication: |
2014
|
|---|---|
| Authors: | Rathod, Khuman L. ; Gadhavi, Dharmesh D. ; Shukla, Yupal S. |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 6.2014, 3, p. 230-246
|
| Subject: | cause-related marketing | CrM | corporate image | consumer attitude | purchase intention | skepticism | experimental study | India | Indien | Firmenimage | Corporate reputation | Cause-Related Marketing | Cause-related marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Corporate Social Responsibility | Corporate social responsibility | Experiment | Kaufentscheidung | Purchase decision | Marketingmanagement | Marketing management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010460802