Effect of channel integration quality on consumer responses within omni-channel retailing
Tser Yieth Chen, Tsai Lien Yeh, Hsueh Ling Wu, Ssu Deng
| Year of publication: |
2023
|
|---|---|
| Authors: | Chen, Tser Yieth ; Yeh, Tsai Lien ; Wu, Hsueh Ling ; Deng, Ssu |
| Subject: | Channel-service configuration | Consumer empowerment | Consumer engagement | Experience quality | Integrated interactions | Omni-channel retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Produktqualität | Product quality | Qualitätsmanagement | Quality management | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Vertriebsweg | Distribution channel | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-04-2021-0270 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013553040