Effect of Chinese consumer characteristics on the attitude of AI-curated fashion service and the purchase intention of fashion products
Eunjung Shin and Heesoon Yang
| Year of publication: |
2025
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|---|---|
| Authors: | Shin, Eunjung ; Yang, Heesoon |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 29.2025, 1, p. 20-37
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| Subject: | AI-Curated fashion service | Chinese consumer | Extended TAM | Fashion clothing involvement | Technological innovativeness | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | China | Bekleidungsindustrie | Clothing industry | Innovationsakzeptanz | Innovation adoption | Textilhandel | Textile distribution | Bekleidung | Clothing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-08-2023-0186 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323687