Effect of consumer beliefs on online purchase behavior : the influence of demographic characteristics and consumption values
Girish Punj
| Year of publication: |
2011
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| Authors: | Punj, Girish |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 25.2011, 3, p. 134-144
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| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009259487