Effect of consumer experience quality on participant engagement in Japanese running events
Shiro Yamaguchi and Masayuki Yoshida
| Year of publication: |
2022
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|---|---|
| Authors: | Yamaguchi, Shiro ; Yoshida, Masayuki |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 31.2022, 4, p. 278-291
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| Subject: | core product quality | service quality | social network quality | consumer experience quality | participant engagement | Japanese running events | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Japan | Produktqualität | Product quality | Event-Marketing | Event marketing | Soziales Netzwerk | Social network | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.314.1222.03 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013532040