Effect of Creating Value on Competitive Position and Competitive Advantage in Enterprises

The principal goal of this study is to present a theoretical analysis of market value of the enterprise in the context of symptoms of competitive position and competitive advantage. The legitimacy of the topic discussed results from recognition of the concept of creating value as a principal objective of activities in organizations as well as the role which is performed by the competitive strategy adopted for realization of the objectives of activity assumed. Adoption of the concept of building value as a common goal of the enterprise and its shareholders leads to the conclusion that creating the enterprise value involves obtaining a good competitive advantage of the enterprise and thus increasing its ability to create value by a specific entity is connected with achievement of the competitive advantage. High value generated in the enterprise is the manifestation of competitiveness of the enterprise with respect to its shareholders.