Effect of customer-centric structure on long-term financial performance
Ju-Yeon Lee; Shrihari Sridhar; Conor M. Henderson; Robert W. Palmatier
| Year of publication: |
2015
|
|---|---|
| Authors: | Lee, Ju-Yeon ; Sridhar, Shrihari ; Henderson, Conor M. ; Palmatier, Robert W. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 2, p. 250-268
|
| Subject: | customer-centric structure | customer satisfaction | coordinating cost | competitive environment | financial performance | Kundenzufriedenheit | Customer satisfaction | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Rentabilität | Profitability |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010515893