Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyowon Hyun, Eunpyo Hong, Jiseon Ahn and Jung-Kun Park
| Year of publication: |
2024
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|---|---|
| Authors: | Hyun, Hyowon ; Hong, EunPyo ; Ahn, Jiseon ; Park, Jungkun |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 41.2024, 1, p. 35-50
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| Subject: | brand attitude | brand trust | Customer skepticism | luxury hotel brand | luxury services | willingness to pay a premium | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Corporate Social Responsibility | Corporate social responsibility | Hotellerie | Hotel industry | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2023.2239837 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513607