EFFECT OF DEBT POSITION ON THE CHOICE OF MARKETING STRATEGIES FOR FLORIDA ORANGE GROWERS: A RISK EFFICIENCY APPROACH

This study examined the relationship between debt position and choice of marketing instrument. Specifically, this study employed first and second degree stochastic dominance, and stochastic dominance with respect to a function to determine whether the efficient marketing instrument changes between debt positions. The results indicate that the choice of marketing instrument does vary with debt position in some marketing periods if the decision-maker is moderately risk averse.