Effect of demonetization on advertising, research & development and human resource intensities and its impact on firm's performance
Som Sekhar Bhattacharyya and Praveen Nemana
| Year of publication: |
2024
|
|---|---|
| Authors: | Bhattacharyya, Som Sekhar ; Nemana, Praveen |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 28.2024, 3, p. 361-373
|
| Subject: | Demonetization Event | Research & Development Intensity | Human Resource Management and Development Intensity | Advertising Intensity | Fixed Effects Panel-data Regression | Werbung | Advertising | Personalmanagement | Human Resource Management | Industrieforschung | Industrial research | Werbewirkung | Advertising effects | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/09722629211042437 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014634461