Effect of digital banking-related customer experience on banks' financial performance during Covid-19 : a perspective from Vietnam
Year of publication: |
2022
|
---|---|
Authors: | Nhung Thi Hong Nguyen ; Nguyen, Kim-Duc ; Freiburghaus, Teresa Lien |
Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 16.2022, 1, p. 200-222
|
Subject: | Covid-19 | Customer experience | Digital banking | Financial performance | Vietnam | Coronavirus | Viet Nam | Bank | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Electronic Banking | Electronic banking | Unternehmenserfolg | Firm performance | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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