Effect of emotion induction on potential consumers' visual attention in beer advertisements : a neuroscience study
André Luiz Damião de Paula, Marina Lourenção, Janaina de Moura Engracia Giraldi and Jorge Henrique Caldeira de Oliveira
| Year of publication: |
2023
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|---|---|
| Authors: | Paula, André Luiz Damião de ; Lourenção, Marina Toledo de Arruda ; Giraldi, Janaina de Moura Engracia ; Oliveira, Jorge Henrique Caldeira de |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 1, p. 202-225
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| Subject: | Electrical conductance sensor | Electroencephalogram | Eye-tracking | Induction of emotion | Visual attention | Emotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Neurowissenschaften | Neuroscience | Kognition | Cognition | Visuelle Wahrnehmung | Visual perception | Visualisierung | Visualization | Bier | Beer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-06-2021-0448 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502475