Effect of Facilitating Conditions on Intentions and Actions towards Digital Banking Adoption : A Multivariate Analysis

This research examines the significance of facilitating conditions towards intentions and actions of digital banking adoption in the context of Sri Lankan commercial banks. The sample was drawn from the students of the University of Kelaniya, who possess digital banking facilities. Duly completed questionnaires totalling 268 were considered for data analysis. Unified theory and theory of reasoned action have been adopted and dimensions of the variables were measured by a five-point Likert scale. MANOVA, ANOVA with contrast tests and discriminant function analysis were also used as analysis tools. Empirical evidence supported the hypotheses indicating the significance of facilitating conditions whilst specifying the importance of organizational infrastructure, in particular. Restrained sample selection and following only the quantitative method where limitation of the present study. Nevertheless, finding of the particular importance of organizational infrastructure comprising of institutional structure, practices, processes that significantly affect acceptance of innovative digital advancements by customers, would be beneficial in uplifting the status of digital banking adoption in Sri Lanka amidst the prevalence of the Covid 19 pandemic. Multivariate analysis and incorporation of related models/variables would contribute to the originality of the study. Similarly, future researches could be performed in different contexts viz. country, culture and etc. by integrating interrelated models and variables that elaborate usage and acceptance of innovative technology in view of novel findings