Effect of globalization on multicultural consumer behavior
Lalita A. Manrai; Ajay K. Manrai; Tarek T. Mady
| Year of publication: |
2015
|
|---|---|
| Authors: | Manrai, Lalita A. ; Manrai, Ajay K. ; Mady, Tarek T. |
| Published in: |
Analyzing the cultural diversity of consumers in the global marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8262-7. - 2015, p. 1-19
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| Subject: | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Interkulturelle Beziehungen | Cross-cultural relations | Kulturelle Identität | Cultural identity | Welt | World | Ethnische Gruppe | Ethnic group | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011396873