Effect of household size and age on consumer perceptual factors influencing store brand purchase intention : a multi-group analysis
C.N.S. Ramnath Babu and Anuradha Prashant
| Year of publication: |
2023
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|---|---|
| Authors: | Babu, C. N. S. Ramnath ; Prashant, Anuradha |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 30.2023, 3, p. 119-140
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| Subject: | Consumer behavior | Household size | Consumer age-groups | Private labels | Purchase intention | Store brands | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Privater Haushalt | Household | Markenimage | Brand image | Kaufentscheidung | Purchase decision | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014438977