Effect of image transmission in sports sponsorships in Chile
Daniela Cecilia Hidalgo Carbone; Leandro Rodrigo Poblete Gutierrez; José Luis Vasquez Cerda; Steve Baeza
| Year of publication: |
2014
|
|---|---|
| Authors: | Hidalgo Carbone, Daniela Cecilia ; Poblete Gutierrez, Leandro Rodrigo ; Vasquez Cerda, José Luis ; Baeza, Steve |
| Published in: |
Strategies in sports marketing : technologies and emerging trends. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5994-0. - 2014, p. 219-237
|
| Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Firmenimage | Corporate reputation | Chile |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362964