Effect of internal branding on brand supporting behaviors of employees regarding customer attraction in Islamic banking
Habibollah Javanmard and Ensiyeh Nemati Nia
| Year of publication: |
2011
|
|---|---|
| Authors: | Javanmard, Habibollah ; Nia, Ensiyeh Nemati |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 8.2011, 4, p. 35-46
|
| Subject: | Islamisches Finanzsystem | Islamic finance | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Personalmarketing | HR marketing | Markenimage | Brand image | Interne Markenführung | Internal branding | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009425880