Effect of internal branding on employee brand commitment and behavior in hospitality
Jen-Te Yang (National Kaohsiung University of Hospitality and Tourism, Taiwan R.O.C.), Chin-Sheng Wan (Taiwan Shoufu University, Taiwan R.O.C.), Chi-Wei Wu (National Kaohsiung University of Hospitality and Tourism, Taiwan R.O.C.)
| Year of publication: |
October 2015
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|---|---|
| Authors: | Yang, Jen-Te ; Wan, Chin-Sheng ; Wu, Chi-Wei |
| Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 15.2015, 4, p. 267-280
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| Subject: | Internal branding | employee brand commitment | employee brand behavior | Mitarbeiterbindung | Employee retention | Markenführung | Brand management | Interne Markenführung | Personalmarketing | HR marketing | Markenartikel | Brand | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1467358415580358 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011490039