Effect of management commitment to internal marketing on emplyees' satisfaction : a case study : Imam Jafar Sadegh hospital nurses
Ali Sharifabadi and Shima Shahhosseini Bideh
| Year of publication: |
2016
|
|---|---|
| Authors: | Sharifabadi, Ali ; Bideh, Shima Shahhosseini |
| Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 21.2016, 2, p. 135-152
|
| Subject: | management commitment to internal marketing (MCIM) | formal internal marketing | informal internal marketing | responsiveness | employees' satisfaction | Arbeitszufriedenheit | Job satisfaction | Krankenhaus | Hospital | Mitarbeiterbindung | Employee retention | Internationales Marketing | International marketing | Personalmarketing | HR marketing | Pflegeberufe | Nursing profession |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011665557