Effect of online 3D advertising on consumer responses: the mediating role of telepresence
| Year of publication: |
2010
|
|---|---|
| Authors: | Debbabi, Sana ; Daassi, Mohamed ; Baile, Serge |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 26.2010, 9, p. 967-993
|