Effect of other visible reviews' votes and personality on review helpfulness evaluation : an event-related potentials study
Year of publication: |
2022
|
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Authors: | Zhang, Liyi ; Guo, Daomeng ; Wen, Xuan ; Li, Yiran |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 22.2022, 2, p. 351-375
|
Subject: | Event-related potential | Online review helpfulness | Personality | Relative majority | Social comparison | Social reference | Persönlichkeitspsychologie | Personality psychology | Virales Marketing | Viral marketing |
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