Effect of Packaging Design in the Purchase Decision Process : A Comparison of Generations
Year of publication: |
2020
|
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Authors: | Cortina-Mercado, Melissa |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Produktgestaltung | Product design | Verpackung | Packaging |
Extent: | 1 Online-Ressource (16 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Global Journal of Business Research, v. 11 (2) p. 11-26 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2017 erstellt |
Classification: | M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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