Effect of packaging design in the purchase decision process : a comparison of generations
Melissa Cortina-Mercado
| Year of publication: |
2017
|
|---|---|
| Authors: | Cortina-Mercado, Melissa |
| Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 11.2017, 2, p. 11-26
|
| Subject: | Purchase Decision Process | Package | Tangible Aspects | Graphic Elements | Informational Elements | And Generational Cohort | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011790420