Effect of perceived brand foreignness on branding strategy evaluation for high and low involvement products
Plavini Punyatoya
| Year of publication: |
2013
|
|---|---|
| Authors: | Punyatoya, Plavini |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 24425618. - Vol. 5.2013, 1, p. 28-45
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010076481