Effect of perceived price, brand image, perceived quality and trust on consumer's buying preferences
Bilal Afsar
| Year of publication: |
2014
|
|---|---|
| Authors: | Afsar, Bilal |
| Published in: |
Journal of economics and business research. - Arad : "Aurel Vlaicu" Univ., ISSN 2068-3537, ZDB-ID 2631323-6. - Vol. 20.2014, 1, p. 7-20
|
| Subject: | brand image | brand preference | perceived price | perceived quality | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Produktqualität | Product quality | Vertrauen | Confidence | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010440801