Effect of price-discount distribution in multi-unit price promotions on consumers' willingness to pay, sales value, and retailers' revenue
Faical Akaichi, Rodolfo M. Nayga and José M. Gil
| Year of publication: |
2015
|
|---|---|
| Authors: | Akaichi, Faical ; Nayga, Rodolfo M. <Jr.> ; Gil, José María |
| Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 31.2015, 1, p. 14-32
|
| Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Niedrigpreisstrategie | Low-cost strategy | Absatz | Sales |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011347564