Effect of product-line pricing characteristics on product evaluations
Susan M. Petroshius ; Kent B. Monroe
| Year of publication: |
1987
|
|---|---|
| Authors: | Petroshius, Susan M. |
| Other Persons: | Monroe, Kent B. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 13.1987, 4, p. 511-519
|
| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001023714