Effect of product packaging on consumer buying decision in Kathmandu valley
Reshma Karki
| Year of publication: |
2022
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|---|---|
| Authors: | Karki, Reshma |
| Published in: |
Nepalese journal of economics : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2565-5027, ZDB-ID 2982398-5. - Vol. 6.2022, 3, p. 122-133
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| Subject: | Consumer buying decision | product packaging | packaging color | packaging material | innovation | graphics and information | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Produktgestaltung | Product design | Kaufentscheidung | Purchase decision | Produktinformation | Product information | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013449231