Effect of Promotion, Price and Product Quality on Meatball Purchasing Decisions Viral Lobster in Cibitung

This study aims to determine how the effect of promotion, price and qualityproducts against the purchase decision of viral lobster meatballs in Cibitung. The research methodused is a survey method with questionnaires spread. The population in this study areMillennial population is 100 respondents. Data collection techniques used inThis research is an interview and a questionnaire. Data were analyzed using IBM SPSSStatistics 25.0. There is a negative and significant influence between promotion on decisionsthe purchase amounted to 6.55%. That is, the lower the level of promotion in the community, it will bethe lower the purchase decision. There is a negative and significant effect between pricesto the purchase decision of 2.90%. That is, the higher it will be morelow purchase decision. There is a positive and significant influence between product qualityto the purchase decision of 1.97%. That is, the higher the quality of the meatball producthence increasing purchasing decisions. There is a significant influence between variablespromotion, price and product quality on purchasing decisions by 65.6%. Ifan increase or decrease in the level of promotion, price and quality of the product willaffect the intensity of purchasing decisions in society