Effect of relationship building and constraint-based factors on business buyers' relationship continuity intention : a study on the Indian steel industry
Satyajit Jena; K. K. Guin; S. B. Dash
| Year of publication: |
2011
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|---|---|
| Authors: | Jena, Satyajit ; Guin, Kalyan Kumar ; Dash, Satyabhusan B. |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 3.2011, 1, p. 22-42
|
| Subject: | Indien | India | Stahlindustrie | Steel industry | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008989545