Effect of religiosity on the decision to participate in a boycott : the moderating effect of brand loyalty : the case of Coca-Cola
Fawzi Dekhil, Hajer Jridi, Hana Farhat
| Year of publication: |
2017
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|---|---|
| Authors: | Dekhil, Fawzi ; Jridi, Hajer ; Farhat, Hana |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 8.2017, 2, p. 309-328
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| Subject: | Islamic market segmentation | The Muslim consumer | Religiosity | Boycott | Trade with the Islamic world | Buying from Islamic markets | Konsumentenverhalten | Consumer behaviour | Islam | Islamisch | Islamic | Islamische Staaten | Islamic countries | Konsumentenboykott | Consumer boycott | Religion | Marktsegmentierung | Market segmentation | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-01-2013-0008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011750375